Dear Valued Customers and Partners,
When I look back on 2025, the most important thing isn't what Equiem shipped.
It's what our customers showed us about how property teams are actually operating right now.
Across our customer base, the pattern was consistent. Tenant expectations continued to rise. Portfolios became more complex. Budgets and headcount didn't. At the same time, there was less tolerance for friction, outages, or workarounds that "mostly" work. Property teams are being asked to run mixed-use assets like operating businesses, with the scrutiny and accountability that comes with that.
The teams that made progress weren't trying to do everything. They automated what drained time and attention, and focused their people on the decisions that genuinely move asset performance.
That showed up clearly in how our customers used the platform this year.
At Canary Wharf, scale was the challenge. Millions of visitors, thousands of retail offers, and a constant flow of communications across a large, complex estate. They leaned into standardisation and reliability. In 2025 alone, Canary Wharf processed 1.23 million visitors through Equiem and promoted over 2,100 retail deals, generating more than 235,000 views. That level of volume only works if the system doesn't need babysitting.
At British Land, the priority was reach and consistency. Teams can now communicate at volume while maintaining brand control and delivering a tenant-friendly mobile experience. Campaigns regularly reach 18,000+ users per send, translating into measurable action — strong event uptake and frequent sell-outs. The Equiem platform was also key to promoting the launch of Broadgate Central to office customers across the wider Broadgate estate.
At Lendlease Workplaces Australia, the focus was on driving engagement across a dispersed portfolio. Their 12 Days of Giving, Christmas campaign reached 13,000 customers through daily push notifications and dynamic linking. Mobile App users grew 72% year-on-year, with push notification interactions up 134%. Consistent engagement at that scale needs a system that works every day, not just at launch. .
These weren't isolated wins. They were signals.
They directly shaped where we invested in 2025.
Property teams told us that communications only matter if they actually land. So we focused on removing friction: smart links that open directly in-app from email, new customisable email templates in Equiem One, embedded marketplace offers, and QR-based event check-in that works on the day, not just in theory.
They told us retail partners needed clarity, not complexity. So we separated operating hours from online ordering windows, and launched a dedicated Deals Page that aggregates live offers with flexible branding. The result wasn't just clicks. It was consistent foot traffic and a more credible retail ecosystem for the asset.
They told us operations teams needed security and control without slowing buildings down. We invested in visitor management that scales: instant access revocation with audit trails, enhanced data retention, centralised records across multi-tenant buildings, and keyboard shortcuts for faster walk-in registration. The volume we processed this year doesn't happen without trust in the system.
And they told us monetisation only works if it's simple. Booking flows were designed so property teams could open assets to new audiences without operational overhead. The revenue followed.
Beyond the product, we also brought customers together. Our UK customer panel in November brought over 200 leaders into the room to share what's working and what isn't. We also launched a partnership with a major North American landlord, reinforcing that the problems we're solving are shared across markets.
The operating picture matters.
In 2025, more than 635,000 unique users engaged with Equiem. We processed 2.4 million visitor check-ins and over 1.1 million bookings. That level of activity tells us the platform is being relied on, every day, across communications, operations and commercial activity.
In 2026, we're making a clear bet.
We're focused on one thing: making your buildings and portfolios more valuable. Not through complexity. Through relentless focus on the metrics that actually matter—occupancy, revenue, cost, and tenant satisfaction. Real estate is a business. We're building to improve yours.
We're building in this direction because it's what the best property teams are already trying to do manually. Our job is to make it simpler, more reliable, and easier to scale.
Thank you for pushing us to build what matters.
For trusting us with your buildings.
And for being candid about what doesn't work.
I'm looking forward to what we build next, together.
Gabrielle McMillan
CEO, Equiem
