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Equiem for Return to Work

Entice your tenants to return to work with Equiem

Returning to the workplace should be exciting. Equiem offers all the tools you’ll need to create a true sense of community and promote a thrilling Welcome Back campaign.
Equiem Tenant App Case Study Return to Work Banner

Benefits to returning workers:

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Plan and promote events

Demonstrate the thriving community in your building by hosting a spectacular return-to-work event. Promote Welcome Back events in multiple forms across the app – from newsletters to event feeds – and allow users to RSVP online.
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Content that connects

Equiem’s content suite offers a direct line of communication with tenants, whether they are currently in-office or remote. With the right content plan, you can highlight the benefits of the office place as well as encourage onsite interaction in unique ways.
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Showcase onsite amenities

Your building’s facilities and amenities are pivotal to engaging returning workers. Promote retailers, advertise bookable space, and even ask your tenants what features they’d love to see.

Return to work case studies:

Throw and promote thrilling Back to Work events

Problem

Located in the midst of Oxford city, this business park wanted to go big with their welcome back event. They hoped this event would serve as a reminder of the thriving sense of community that had always been a draw of their central campus.

Solution

Working alongside the client’s community manager, we devised an eight-week plan featuring promotional materials and events – all leading up to their huge BBQ mixer. We organized easel signage around their buildings as well as extensive online promotion in newsletters to generate anticipation.

Results

The event went off without a hitch, featuring a BBQ meal and two free cocktails (or mocktails) provided by onsite vendors. And by the time the plates were cleaned, 576 new users to their tenant platform – an increase of 58%.

Equiem Tenant App Case Study Return to Work Coffee

Leverage onsite retailers to entice workers back

Problem

Our client, a global landlord operating an A-grade office in Oklahoma, wanted to showcase their onsite coffee vendor who was preparing to relaunch after the pandemic. Their hope was that the buzz around the coffee shop could help draw their employees back to the office.

Solution

We spearheaded a campaign on the Equiem app, designed to showcase the coffee vendor. We also let employees know that if they RSVPd to the grand reopening, they’d receive a free coffee during their opening week.

Results

100 employees RSVP’d, simultaneously boosting the profile of the vendor while also driving employees back to the client’s onsite amenities.

Design events you know users want

Problem

Eager to revive their campus atmosphere, one North Carolina client wanted to host an event that would draw people back to their eight-building precinct. They settled on an engagement campaign called “Fall Festival”, comprising onsite events.

Solution

The client wanted their tenants to feel that they had a voice in the festival. So we set up a poll to ask tenants what they wanted. The event was shaped according to the desires of the tenants, ultimately featuring a range of food trucks and activities that would be well received.

Results

The event was a resounding success. People attended the event in droves, with attendance exceeding the number of RSVPs collected on the platform. Occupancy surged to 40% during the festival, and many people returned to work as a result.