The Strategic Advantage of ESG in commercial real estate

May 15, 2024

2 minute read

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In today's fast-evolving commercial real estate market, Environmental, Social, and Governance (ESG) strategies are not just beneficial—they are essential for sustainability and competitive edge. As the proptech market matures, integrating ESG considerations into real estate assets is becoming a priority for landlords and operators aiming to enhance asset value and ensure long-term viability.

The Rising Importance of ESG:

Recent reports, including a Metaprop study on global proptech investment confidence, underscore the growing significance of ESG solutions in real estate. These findings reflect a broader market trend where ESG factors are increasingly recognized for their role in driving financial performance and operational efficiency.

Creating Financial Value through ESG:
  1. Higher Profitability: Commercial properties with robust ESG ratings see direct financial benefits including operational savings, increased productivity, and enhanced tenant retention—factors that contribute to higher profitability. Properties that adhere to ESG standards often command higher rents and boast better resale values due to their appeal to a growing demographic concerned with sustainability.

  2. Increased Funding and Lower Cost of Capital: Good ESG performance can significantly influence financing options. Initiatives such as green bonds and recovery plans emphasize sustainable building practices, making properties with strong ESG credentials more attractive to investors. Conversely, properties with poor ESG ratings may face increased difficulties and higher costs when accessing capital.

  3. Reduced Tail Risk: Real estate assets with comprehensive ESG strategies experience fewer instances of idiosyncratic risks, such as regulatory penalties or damages from poorly managed properties. Strong ESG practices help mitigate such risks, preserving asset value and owner reputation.

  4. Lower Systematic Risk: Properties with high ESG ratings often exhibit lower volatility and systematic risks, leading to more stable returns. Research indicates that green-certified buildings not only enhance asset value but also reduce operational costs, making them less susceptible to market fluctuations and economic downturns. 

ESG Momentum – A New Frontier in Investment Strategy:

Understanding changes in ESG ratings, or "ESG momentum," is a cutting-edge approach that can further optimize investment strategies. Studies, such as those by UBS, have shown that assets improving their ESG standings tend to outperform the market, offering a lucrative angle for proactive investors.



Adopting ESG principles in commercial real estate is not merely about compliance or market trend adaptation; it's about future-proofing assets against upcoming challenges and market shifts. For landlords, integrating a tenant experience platform that supports these ESG goals is a strategic move towards sustainability, operational excellence, and enhanced asset valuation.

Are you ready to align your property portfolio with the leading standards of today and tomorrow? Book a demo to discover how Equiem's tenant experience platform can help you achieve your ESG objectives and position your properties for success.

Topics: ESG