San Francisco-based Spear Street Capital, owner and operator of distinctive office properties located in the United States, Canada and Europe, has tapped leading global property technology company Equiem to roll out its market-leading tenant engagement platform at 225 West Wacker Drive, a 31-story, 650,812-square-foot class A office tower in downtown Chicago.
Spear Street, which purchased 225 West Wacker Drive in March 2020, was keen to add an additional level of service for the building’s occupants; the company has already deployed Equiem at select class A properties in Philadelphia, Houston, London and Dublin. The agreement marks Equiem’s first foray into the Chicago market.
Available to users via a custom-branded desktop platform or mobile app, Equiem acts as a full-service technology, engagement, and operations platform providing tenants with access to a variety of services, events and experiences--from ordering coffee to submitting facility requests, to regular community events. In addition, Equiem provides engaging, timely content directly to tenants, and allows users to directly book shared amenity spaces such as conference rooms and fitness centers.
How will Equiem benefit Spear Street
Equiem’s industry-leading analytics platform provides landlords with robust dashboards filled with actionable insights into tenant’s likes and dislikes, sentiment and how they interact with the building. This data helps landlords and property leadership meet the needs of tenants while saving time and money. When integrated with additional proptech platforms and building management technology services, landlords can easily monitor--and communicate building performance, while tenants can monitor air quality, book their arrival times and enter the property using their phones.
“Spear Street Capital understands that today’s tenants want more from their office building than ever before. They want to interact with other tenants in the building and have a seamless experience when ordering from the building’s ‘marketplace’, booking a common amenity space, entering through security or communicating with management,” said Richard Morell, Executive Vice President of Business Development at Equiem. “We are thrilled to enter into the Chicago market and continue our partnership with Spear Street at 225 West Wacker Drive.”
225 West Wacker Drive, which serves as global real estate services firm Cushman & Wakefield’s US headquarters, features a 2,800-square-foot conference center, fitness center, a 10,000-square-foot terrace and a concierge service. Equiem will enable tenants to book each space directly from their phone or desktop--and work with the building’s onsite concierge to create exciting new events to further utilize the building’s public spaces.
As the global leader in tenant data and analytics, Equiem recently released its 2020 Global Tenant Survey, which provided valuable insights into the impact of COVID-19 on workers’ productivity at home; sentiment about returning to work; expectations of landlords; and health and safety concerns as office buildings see historically low occupancy rates during pandemic. The report showcases Equiem’s ability to poll tenants on a global level, providing further insights to its clients.
In addition, Equiem recently announced its Return to Work Solutions services platform, which provides live updates to all tenants while they work from home, re-entry guideline videos, "Book Your Entry," touchless entry/exit, monitor lobby traffic, density and occupancy - and much more.
With over 9,000 companies registered, more occupiers use Equiem’s tenant engagement platform than any other in the market. A key element is the data analytics stream which provides clients with current information about how users are interacting with their buildings and the service they expect from their landlords.