Equiem Campaign Playbook

Pumpkin Carving Picture Competition

Seasonal Competition Campaign

Campaign Summary

A spooky-season competition that gets occupiers showing off their pumpkin carving skills. Drives app engagement, surfaces community talent, and gives you ready-made October content with minimal lift.

Objectives & Budget

01Drive 50+ posts/comments in the app over the competition window

02Increase October app DAU by 15%

03Build community around shared seasonal moments

Prize voucher, light promo materials, optional pumpkin giveaway at front desk.

Campaign Delivery

Step	Task	Additional Details
01	Set up the competition	Create a dedicated post in the Community feed announcing the competition, rules, prize, and submission deadline (28 Oct).
02	Promote across channels	Push notification on launch day, follow-up reminder a week before close. Add poster in lobby.
03	Optional: free pumpkin giveaway	If budget allows, offer 20-50 free pumpkins at reception to lower the barrier to entry.

Campaign Delivery

Step	Task	Additional Details
04	Collect entries	Occupiers post their carved pumpkin photos as comments on the announcement post. Tag #PumpkinComp.
05	Pick a winner	On 29 Oct, announce the winner via push + post. Photo + name highlighted in the community feed.

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