Equiem Campaign Playbook

April Fool's Day Competition

Awareness Day Competition

Campaign Summary

A light-touch, high-engagement competition that taps into April Fools' silliness. Occupiers submit their best (clean) office prank or harmless joke for a small prize. Cheap to run, generates UGC, and gives your community feed a personality boost.

Objectives & Budget

01Drive 30+ submissions to the Community feed in 5 days

02Surface workplace humour and personality across buildings

03Generate share-worthy content for monthly newsletter

Prize voucher (currency-equivalent), digital promo only, optional novelty item for winner photo.

Campaign Delivery

Step	Task	Additional Details
01	Announce the competition	Post in the Community feed on 28 March: rules, deadline (1 April midday), prize. Set tone — playful, inclusive, no mean pranks.
02	Set submission rules	Photo or short text caption. Tag #AprilFools. One entry per person. Anything targeting individuals is disqualified.
03	Run a daily teaser	Push notification each morning of competition week with a classic harmless prank example to spark ideas.

Campaign Delivery

Step	Task	Additional Details
04	Pick a winner	Review submissions on 1 April PM. Pick winner based on creativity + community fit. Avoid anything risky.
05	Announce + amplify	Winner announced via push + community post on 2 April. Photo + name front and centre.
06	Recap content	Compile 'best of' carousel for the next newsletter and share lighthearted entries on social.

Helpful Resources

Use the content template

Ready-to-use content templates are available in Iris. Pick your region: