Equiem for Content & Communications
Engage your users with captivating content
The way you communicate with your users defines the way they think about your building. Equiem gives you the tools to create content that will foster a real relationship.
"Our aim is to make humans central to the process and build a real sense of community through the app. Equiem shares our vision – its team is open-minded, collaborative and forward-thinking."
(Former) Head of Smart Places
"Equiem has really helped us in three main ways. The first: communication. We’re now able to communicate to a wider range of occupants in our buildings. Second, it’s allowed us to activate our tenant amenity spaces much better. Third, it has allowed us to understand what our tenants' needs are, collect information from them about what they really want."
Vice President, Real Estate Services
"The Equiem platform has become even more important in finding ways to connect people without physical contact. These types of events are likely to develop fast as people will need more stimulus as parks and buildings become extremely quiet."
Director at JLL Property Management
"For office to survive in a post-COVID pandemic world, people have to feel safe. The way you feel safe is you communicate. You over-communicate. Equiem is one of the few out there that can provide that... We are firmly committed to Equiem because they are proven and we know they deliver."
Co-founder and CEO
"During the current (COVID-19) period, we have found Equiem has been a huge benefit, enabling us to ensure our all of occupiers are kept up to date with all relevant information they need."
Director and Head of Manchester & Leeds
"Through (Equiem), we have been able to share news, updates, resources and events easily as well as gain insights on what and how needs and behaviours have changed as the working dynamic has moved more towards home and flexi working."
Jones Lang & Lasalle
70 St Mary Axe
Benefits to content:
Create content that speaks to your users
Use Equiem’s Iris CMS too quickly create and distribute content that will engage your users and improve their experience in the workspace.
Gain unprecedented insight with data & analytics
Detailed data and analytics dashboards allow you to understand what your users want, need, and respond to.
Segment your audience
Organize your users based on their interests, roles, activities, and more! Then design content to appeal directly to each unique segment, creating a more personal experience for every user.
Content & communications case studies:
Solve tricky problems with custom fit content
During the pandemic, a new tenant commenced a lease in this large UK office building. However, due to the restrictions in place, they weren’t able to physically move in immediately.
Using the client’s Equiem tenant app, we created a virtual welcome campaign for the new tenant. The campaign included a Welcome Aboard competition, an introduction to the local area, and an invitation to an in-person welcome breakfast to be held in the future.
What would otherwise have been an underwhelming transition became a memorable milestone, thanks to the placemaking virtual content that let the new tenant experience everything their new building and area had to offer.
Data & analytics uncover new opportunities
After hosting a Return to Work event, our client wanted to get a sense of how it had been received by tenants and users. They were looking for a reliable way to gather feedback from a large sample of the event’s guests.
Taking advantage of Iris’ newly developed feedback feature, the client seamlessly prompted attendees to answer a quick poll about their experience at the gathering via a popup on the home page of their app.
We were able to quickly gather responses from users without requiring them to navigate to a separate page or invest significant time. The popup reached 41% of active users and offered the client a clear picture of the event’s reception.
Promote exciting events to specific tenants
Our client – a large UK office park – wanted to host an event to welcome a new company to their building. They planned to send an invite to the get-together via their Equiem tenant app, but they only wanted members of that one company to attend.
Using Equiem’s segmentation capability, we created event content and invitations that were visible only to the users within the company in question. This allowed our client to promote and organize the event within the app with ease.
By hosting a company-specific event, the client knew that engagement rates would be high. The event and supporting content could be specifically tailored to relevant users. As a result of the event, 125 new users registered to the platform.