Unifying experiences across a business park network

Discover how we helped Frasers bring consistency in experience across multiple locations

Client

Frasers Property

Mapp

Asset

Blythe Valley Park

Chineham Park

Winnersh Triangle

Farnborough Business Park

Equiem Solutions

Engage

Ops

Data

People at green space park
Problem

Supporting consistent and customized communications

Frasers Property sought to improve communication and operations across four business parks - Blythe Valley Park, Chineham Park, Winnersh Triangle, and Farnborough Business Park. Goals included creating a unified platform to connect workers across locations while maintaining the unique identity of each individual park.

Solution

Deploying a tailored, centrally managed app

We delivered a branded "Park in Your Pocket" app encompassing all four parks while allowing users to select their home park for a tailored experience. The app provided park-specific event, news and survey content to cater to individual park identities. At the same time, sophisticated segmentation enabled centralized updating and management. The app also offered operational tools like maintenance requests and Marketplace ecommerce.

Woman holding phone and laptop outside

 

Results

Driving adoption and adding value

In the first year, strong registration rates and engagement metrics showed positive momentum. With support across over 100 buildings and millions of square feet, the apps connected and serviced a large portfolio. Feedback highlighted the customized, convenient experiences the platform unlocked. Operationally, thousands of equipment and room bookings along with tens of thousands of visitors tapped into the app's capabilities.

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